Guides & playbooks

Google Review Policies Every Business Should Know

Key Google review policy themes Australian businesses should respect when requesting feedback.

No fake or gated-only positive reviews

No prohibited incentives

Authentic customer experiences only

Ask fairly

Give customers a genuine path to leave feedback. Do not selectively block critical reviewers from public options in a deceptive way.

Use private recovery responsibly

Private feedback capture is useful for service recovery, but your overall process should remain honest and policy-aligned.

Common questions

Where do I read official rules?

Always check Google’s current prohibited and restricted content policies for reviews. LocalBoost helps with workflow; Google sets the rules.

Run a policy-conscious review campaign with LocalBoost.