Core listing details
Confirm business name, address, phone, website, hours and service areas. Keep them consistent across your website and directories.
Guides & playbooks
Google Business Profile Optimisation Checklist
Use this checklist to tighten your Google Business Profile so local customers can find, trust and contact you.
Complete NAP details
Fresh photos and posts
Categories and services
Review velocity and replies
Categories and services
Choose the most accurate primary category, add relevant secondary categories, and list services customers actually search for.
Proof and activity
Upload recent photos, publish updates, and keep review replies current. Pair GBP activity with LocalBoost review and QR campaigns.
Common questions
How often should I update GBP?
Weekly posts and ongoing review replies are a strong baseline for most local businesses.